The US Travel Association released the Traveler Sentiment Index yesterday. The Index measures consumers’ expectations to engage in travel. The Index soared to the highest level in 4 years. An estimated 138 million adults expect to take at least 1 trip between now and July. The report also revealed that positive increases were also observed in the “interest in travel”, “time for travel” and “money available for travel” categories.
“This is consistent with Sundance Vacation’s experiences throughout this recession,” explains Founder and President John Dowd. “Our sales results remained robust as many Americans still value a family vacation. Saving money is important to this group and Sundance Vacations is well positioned to serve this segment.”
The US Travel report continues with a segment on discretionary spending. When asked about their future discretionary spending plans, US adults indicate their intentions to spend more in the coming year in only three categories with leisure travel topping the list at 20%.
There are also 40 million US adults who remain undecided about taking a leisure trip during the next six months.
Unfortunately, the price of an airline ticket is already on the rise this year. Carriers have increased their fares four times already this year compared with only three increases for all of 2010. “Last summer we saw a distinct trend for “drive to” destinations but with gas prices also on the rise we remain hopeful that we can fill our “fly to” destinations as well,” says Dowd.
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