As entrepreneurs we realize that great ideas can come from anywhere. This particular idea is copied from a company we admire greatly. At the conclusion of a recent call to American Express, the credit card giant played a pre-recorded “disclosure type” message. The pre-recorded message allows American Express to control the specific content being delivered by its agents and therefore guarantees a consistent, high quality message is being delivered to every customer. It’s brilliant and we’ve set the wheels in motion to emulate this process at Sundance Vacations.
All of the important disclosures regarding the terms and conditions for our promotional offer can be pre-recorded. This additional method will help Sundance Vacations insure that all customers understand our promotion. For example, “This is not a prize that you have won,” is one of our important disclosures and will certainly be included in the disclosure message. The proposed message is less than 60 seconds long and will give our customers absolute confidence regarding our cruise offer. We have found that customers who thoroughly understand that they have NOT WON a cruise and understand that it is not FREE have a very good experience.
This pre-recorded message is in addition to many other quality checks we have put in place to guarantee a high level of confidence in the company’s message.
The terms and conditions surrounding our travel offer are disclosed verbally and in writing several times. We also hold our staff to the highest standards. Each staff member is required to sign a “Business Integrity Statement” which requires each of us to represent the company and our product in an honest and truthful manner. All TSR’s receive job specific training specifically prohibiting the use of the words “win, won or free” when describing the promotional cruise.
We’re thrilled about adding the “pre-recorded disclosure” to our business process. We’re now in business for over 20 years and one thing that remains the same is our commitment to constant improvement.
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